Sandaker-Nielsen

Sandaker-Nielsen helps businesses and organizations to build and strengthen their reputation through strategic communication. For businesses to achieve their business objectives, it is crucial to build trust among stakeholders such as customers, employees, investors, authorities, media, policy makers and other partners. Strategic use of communication is key to achieving this.

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Lasse Sandaker-Nielsen established his own business in March 2023, and works as an advisor to a number of companies, organizations and leaders. He has a network of people with a wide range of skills that can be mobilized for additional support if necessary.

Lasse Sandaker-Nielsen has extensive leadership experience from media and listed companies in the aviation industry, including as SVP Communications at Norwegian, Chief Communications and Public Affairs Officer at Norse Atlantic Airways and Chief Corporate Affairs Officer at Flyr.

He has also worked as senior advisor at the communications agency First House, managing editor at TV 2, as project manager and desk journalist at Nettavisen, as well as media analyst at Infopaq.

Lasse Sandaker-Nielsen holds a bachelor's degree in English and mass communication and a master's degree in writing/journalism from Towson University in Maryland, USA.

Clients

Lasse keeps his cool where others get stressed. He has clear vision and overview, which makes him a good sparring partner when analyzing complex issues. He gives solid strategic advice on how to use communication to achieve defined business goals. His commitment, experience and network made him quickly understand our business and our goals. His input is relevant and specific, and with his good mood and his positive and solution-oriented approach, Lasse strengthens the team both professionally and personally.

Fredrik Mundal
‍Chief Commercial Officer

Lasse’s experience from aviation and crisis management is undisputed. He advises us at Helitrans on strategic communications, issues management and crisis preparedness. Lasse has a unique ability to understand complex issues quickly, and he gives me as a leader direct, clear and unambiguous advice. I greatly appreciate his strategic approach and ability to create trust. He is a resource I would strongly recommend to other leaders who need an experienced and top-notch adviser.

Ole Christian Melhus
Chief Executive Officer

Lasse was part of my working group that was established to tackle the proposed changes in our county’s school structure. These changes received extensive media attention and generated massive local engagement. Throughout the entire process, Lasse was an invaluable sparring partner. He helped us develop a clear strategy and plan for strategic communication and positioning, and helped us set a clear agenda, not only locally and regionally, but also nationally.

Ola Tore Dokken
‍Mayor

Lasse is one of Norway's leading communications advisors and has for a longer period of time been a key and valuable sparring partner for us in several important matters. He has contributed significantly to the development of our communication strategy and understands both Nobina's and public transport's goals and challenges. Where others see problems, Lasse sees opportunities.

Karine Nordseth
Managing Director

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